Welcome to Kalamazoo Brand Standards
Client ran a non-profit organization focused on creating programming informing and connecting new residents of Kalamazoo with community leaders, speakers, and small businesses. Developed logo that is inspired by skyline and reflected key pillars and symbols of Kalamazoo’s unique history and local attractions like Bell’s Brewery, Heritage Guitars, and the Kalamazoo Promise.
Brand Guide PDF Here
Clear View Window Cleaning Rebrand
Brand Guide PDF Here
The client, a third generation window cleaner sought a refreshed visual identity that honors the legacy of their original logo, which was hand-drawn by their grandmother 23 years ago. They wanted a modernized version of this logo while preserving its sentimental and historical value. In addition to the logo redesign, they are interested in incorporating the updated logo into a new business cards, invoice design, and social graphics.
Client’s old logo and business card
Grandmother’s drawing
Van Buren/Cass District Health Department Rebrand
Brand Guide PDF Here
Michigan community health organization in charge of informing local, state and national news for residentsin the Van Buren and Cass communities. Organization desired a rebrand of existing logo that create a more approachable and functional logo across print and digital communication platforms.
BDN Brand Standards
Brand Guide PDF Here
BDN had undergone a rebrand with extensive color and iconography development. They needed a guide book to organize the materials and content for their organization’s marketing initiatives.
